Similarities between a developer and an automobile manufacturer?

Punta Cana, a benchmark for international tourism

Can a property developer share common ground with a car manufacturer? At first glance, they seem like completely different worlds: one builds homes and spaces, while the other designs vehicles. However, these seemingly opposite industries share more than we imagine.

CLERHP and Volkswagen: Innovation that transforms industries

CLERHP Structures and the challenge of Larimar City & Resort

CLERHP Structures, a Spanish multinational specialized in engineering and construction, has managed to stand out in international markets such as the Dominican Republic. Its flagship project, Larimar City & Resort, is an innovative concept that redefines urban lifestyle. Inspired by Mediterranean philosophy, it combines design, sustainability and a vibrant leisure and gastronomic offering.

On the other hand, Volkswagen, founded in 1937, is one of the largest car manufacturers in the world. Among its most notable milestones is the launch of the iconic Volkswagen Beetle, a model that democratized mobility and became a symbol of innovation and accessibility.

History of the Volkswagen Beetle: An example of accessibility

The Volkswagen Beetle was not only a landmark in terms of design, but also in terms of its disruptive approach to financing. Thanks to a system of “savings books”, families were able to purchase the car affordably, democratising access to mobility. This visionary approach is similar to the flexible payment plans CLERHP has implemented for Larimar City, making its project accessible to a wider audience.

Construction and sustainability: A shared goal

In both the construction and automotive industries, sustainability has become an essential pillar. CLERHP bet on integrating concepts of Smart cities in their projects, while Volkswagen invests in electric mobility to lead the change towards a cleaner future.

 

By Alvaro Mecca Rubio,

Deputy Director
CLERHP ESTRUCTURAS SA

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